Ancira Salsa is a labor of love for this family-owned salsa company from Taylor, TX.

In case you couldn’t tell, we at Westphalia Market absolutely love Ancira Salsa, and we’re thrilled to carry their products in our stores!

The Ancira Salsa Story

Ancira Salsa is a family-owned salsa company from Taylor, TX. This originated when Josie and Jesse Ancira Sr. created their salsa products in Taylor, Texas during the 1990’s.

They traveled throughout Central Texas marketing their Mild, Hot, Six Pack, Habanero and Green salsa products at local festivals, farmers markets and small retail shops. Josie and Jesse were often accompanied by their children and grandchildren, who would help market and sell the salsas.

They regularly entered hot sauce contests in the area and often came home with the “best” local salsa award.

Over time, people across the area began to ask, “Where can I buy Ancira Salsa?” Gradually, Jesse Jr. and his family transitioned his parent’s hobby into Ancira Salsas LLC, as it exists today.

This product has been shipped across the country and abroad, leading to the “Nearly World Famous” nickname. Ancira Salsa not only contains a mix of delicious ingredients, but also embraces the pride and passion that Josie and Jesse devoted to their salsas.

Award-Winning Salsa (again, and again, and again, and…)

Ancira Salsa has won multiple awards for the best salsa contest at local BBQ Cookoffs.

Additionally, last year, there were 240 food brand contestants from all over the country, pitching their brand and products to a national food distributor, and only 40 brands won the “golden ticket” which led to access to the national distributor’s retail network and logistical hub.

Among the 40, Ancira Salsa had the overall best pitch performance in the entire cohort. According to the Ancira family, the reason for that is simple:

“We performed so well because we spoke passionately about our grandparents’ origin story and the Taylor, TX legacy, but more significantly, we were able to clearly speak and articulate what makes Ancira Salsa stand out from hundreds of other salsa brands out there.”

Salsa Unlike Any Other

Any Texan knows that salsa is highly competitive in Texas as well as regionally, so the Ancira family knew it is key that they differentiate themselves in the market with unique offerings.

Ancira Salsa has a robust flavor profile that is different from most salsas, giving it the ability to pair with food groups outside of traditional Mexican food group pairings. Customers love to cook and marinate recipes using Ancira Salsa products.

Aside from flavor distinctions, Ancira Salsa stands out with strong branding and substantive marketing strategies.

Last year they contracted with Univision for a 13-week Ancira Salsa radio campaign, staying active in the advertising industry.

Ancira Salsa has been featured on tv a few times, but their most interesting experience was when Texas and NFL football legend, Vince Young made a cameo video featuring an Ancira Salsa shout out. That really excited Texas supporters. They like to have fun marketing, and take a customer-centric marketing approach, meaning they create content not just for customers, but actually with them!

Westphalia Market + Ancira Salsa = ❤️

We at Westphalia Market make no secret about how much we love Ancira Salsa and the fantastic family business they’ve created, and we were thrilled to hear they’re fans of ours, too!

“We love working with Westphalia Meat Market! Westphalia has quickly become one of our fastest growing local accounts and we are proud to be working with them.

We like Westphalia because they support local products, and they are a Texas legacy business like us. Even some of our other accounts partner with Westphalia too, such as getting prime cuts of beef from them directly.

It is fun working with Westphalia because they are so close to us geographically, so whenever they need more salsa, they will directly text or email my uncle John and within the same day or so, we will restock. It is a very seamless and fast process. These are great hardworking people, so we want to do everything we can to support their local business.

Sidenote, our Green salsa is the best seller at Westphalia, so be on the lookout for that next time you’re shopping there.”

— Jesse Ancira III, Ancira Salsa Chief Marketing Officer

A Success Story as Big as Texas

In addition to being available at Westphalia Market, Ancira Salsa is pleased to announce that they have recently entered several retail platforms such as Walmart.com, Kroger.com, GiantEagle.com, as well as Albertsons, Central Market, and United Supermarkets to name a few.

And they aren’t stopping there.

Ancira Salsa is amping up production to get ready for new regional launches. One of the key things they will concentrate on in the future is working on more merchandising programs alongside their distributors and retail partners.

Additionally, they will be taking part in more regional trade shows, so keep an eye out for Ancira Salsa at more industry-specific expos in big cities!

A Final Note from the Ancira Family

“The thing we are proud of the most is that Ancira Salsa was originated by our grandparents, Josie, and Jesse Ancira Sr. So, everything we’ve done is to continue to build upon their legacy and sharing their salsa recipe with the world.

 

The sales and launches are fun, and we are grateful; however, we are all about building brand equity to cement the Ancira Salsa brand name into the history books.

 

One last fun fact is that Ancira Salsa is actually sold at the Texas Capitol Building Gift Shop in Austin, TX. Now that is Texan!

 

For more info, visit us at ancirasalsa.com.”

— Jesse Ancira III, Ancira Salsa Chief Marketing Officer